myFocus

Did you believe we are in measurements?

No. At Focus Bari we don’t count numbers. We focus on people.

30 years of reliability in Market Research

We transform data into knowledge

Through our creative inspiration and state-of-the art technology, we transform consumer data to successful business guidelines.

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Supporting businesses’ healthy growth through in-depth understanding and successful fulfillment of their consumers’ needs

News

FOCUS BARI Research Study Presented at Posidonia YES to Sea Tourism FORUM 2019

Xenia Kourtoglou of FOCUS BARI at Posidonia YES to Sea Tourism FORUM 2019

The Posidonia YES to Shipping/Sea Tourism FORUM is an organization that aims at bringing together the young who are interested in entering a professional career in one of Greece’s main industry—shipping and sea tourism—and FOCUS BARI, a proud sponsor of this initiative supports the event with a specially designed and exclusively conducted research study every year, since 2017.  This year, the study was conducted in two “legs”, one addressing the young, and the other addressing shipping companies which are active in sea tourism/cruises/yachting.  Results revealed both populations opinions, perceptions and expectations from each other, as well as their proposals on how to improve and develop this cooperation and Xenia Kourtoglou presented the main findings at the special conference which was held on May 29 at Domotel Kastri, addressing a vast audience. 

You can find the presentation here

View the embedded image gallery online at:
https://www.focusbari.gr/en#sigFreeIde316b5965a

Anna Karadimitriou, Speaker at the 6th Digital Banking Forum

One of the most interesting contributions at this year’s 6th Digital Banking Forum which was organized by Ethos Media on March 21, 2019 was Anna Karadimitriou’s, titled “It’s not about Transformation, its’ about Shift”.  Anna has more than 25 years of experience in consumer insights, and with her 5-year specialization and international accreditation on Customer Experience (CXPA), is one of the few qualified professionals on CX in Greece.  Anna’s presentation focused on the Banking Sector, showing how NPS has developed in the last 3 years that Banks are becoming more digitalized, presented successful case studies and concluded with the “Do’s” and “Dont’s” of a successful CX focused organization of today: a shift in the culture, a focus on the customer, and a holistic approach using technology as a vehicle to continuously offer an always improving customer experience that every citizen expects from his/her Bank today.

See the presentation here

View the embedded image gallery online at:
https://www.focusbari.gr/en#sigFreeId208b17f8d4

Valeria Tsamis presents at ACEO's General Assembly

Valeria Tsamis, Managing Director of Focus Bari, presented the findings of a large-scale Qualitative and Quantitative Study that Focus Bari conducted among ACEO Members (Association of Chief Executive Officers). The presentation took place at ACEO’s General Assembly 2019 which was held on Wednesday, March 6th 2019 at the auditorium of the OTE Academy. The survey’s results were extremely interesting and fruitful, for they comprise a key evaluation tool and a future strategies and tactics guidance mechanism for ACEO.

View the embedded image gallery online at:
https://www.focusbari.gr/en#sigFreeId654816e8c2

Do men fall in love more often than women? From Focus Bari for St. Valentine’s day!

We believe in love and we decided to record the facts with numbers!

See the results here!

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&Services

Our approach always meets your goals

Choosing some of the most common cases where market research is not only necessary but can be proven valuable, even crucial, we use this section to outline some of our basic strategic approaches to our clients' needs, so you can get a preview of the way we work at Focus Bari: Forming a tight team with you, first we work towards fine tuning your objectives, and then we design the optimum solution using the ideal combination of our knowledge, experience and knowhow, backdata, infra-structure, and variety of exclusive (international and local) research "tools" and methodologies.

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Products

Bari S.M.A.R.T.

At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.

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Market Research

Focus on Why: Qualitative research at Focus Bari

Within the contemporary context of booming technology and big data, Focus Bari aims at making the best out of the timeless value of Qualitative research; the most direct, exploratory and analytical kind of research is being constantly challenged to adapt to the new environment.

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Focus on Tech Life

FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the Greeks, and that of broadband upon its launch in 2008.

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Experiences Survey

3 Reasons for enrolling in our Syndicated Experiences Survey

Join a study that directly evaluates Greek consumers’ experiences with a variety of industries, surpassing client lists and touchpoints.

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Focused Reports

Markets evolve and people change. As far as your audience is concerned, look beyond what “you think you know” and connect with it “as they really are”
Focused reports give you an analytic feedback on consumption and lifestyle habits as well as technology literacy and Media consumption of the audience of your interest either this regards demographic subgroups or industry related targets

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Focus on Wisdom

The workshops that we design and conduct at Focus Bari aim at creating and defining the most appropriate strategies and action plans for your business, and, through their group dynamics techniques, succeed in absolutely empowering your working teams.

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Your answers make the difference

Register now. Reply to questionnaires. Win. Improve your life. Focus Bari. 30 years now, we are the question in every one of your answers.

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