Did you believe we are in measurements?

No. At Focus Bari we don’t count numbers. We focus on people.

30 years of reliability in Market Research

We transform data into knowledge

Through our creative inspiration and state-of-the art technology, we transform consumer data to successful business guidelines.

We offer solutions and long-term relationships

Supporting businesses’ healthy growth through in-depth understanding and successful fulfillment of their consumers’ needs


Fοcus Bari at Sοcial Media World

Xenia Kourtoglou Founder of Focus Bari Keynote Speaker at the Annual Social Media World

The Annual SOcial Media & e-business world  conference, exhibition and workshops took place at the Divani Caravel Hotel with huge success on September 27, 2019 and Xenia Kourtoglou of Focus Bari was invited as a keynote speaker to present social media through the eyes and the hearts of Greek citizens.  Xenia presented in detail the puzzle of generations in the Greek society, the presence, role and relationship of Greeks with the social media, and the implications they have in people's daily life, in society and in commercial communication of organizations and brands.


See the presentation here


Xenia Kourtoglou, keynote Speaker at YUBOTO BUSINESS MESSAGING CONFERENCE

The first  Business Messaging Conference organized by YUBOTO took place at the beautiful Eleon Loft in Athens, on Friday, September 20, 2019. The conference focused on the rapid growth of the messaging market, as more messaging platforms are expanded globally, and messaging is rapidly becoming one of the main brand campaign vehicles.Guest speakers touched a variety of related subjects, ranging from technology to app creation,while Xenia Kourtoglou focused on the subject of “Installing a 360 Feedback Culture” in the organization.  Xenia explained why constructive feedback is important, how one should distinguish constructive feedback from criticism and evaluation, and how to give and receive feedback in order to be constructive,stressing that feedback is a strong characteristic of a growth mindset.


See the presentation here

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Leadership cooperation between Private & Public Sector:Is there hope?

Xenia Kourtoglou as a keynote speaker at Linkage Summer Session with Mike Abrashoff

Xenia Kourtoglou was invited as a keynote speaker at the Linkage Summer Session on Leadership, with Mike Abrashoff—an outstanding, international leadership speaker and author—as a guest speaker.  For the scope of this event, Focus Bari designed and conducted in cooperation with the Linkage team an “extraordinary” B2B study, the results of which were presented at the event.  The study was remarkably successful, as it was completed by 320 leaders and enterpreneurs of the private sector, who expressed their views, attitudes and intentions regarding a possible leadership cooperation between the private and the public sector. Participants stated that it is the public sector who is responsible for inviting them to cooperate, and spontaneously expressed their reservations, as well as their recommendations in order for them to join such a cooperation for the healthy development and growth of our country.  What is also worthnoting is that they all feel that “the momentum is now”, openly expressing their willingness to leave their current position and contribute to the welfare of our national management and economy.

See the study’s basic findings here

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FOCUS BARI Research Study Presented at Posidonia YES to Sea Tourism FORUM 2019

Xenia Kourtoglou of FOCUS BARI at Posidonia YES to Sea Tourism FORUM 2019

The Posidonia YES to Shipping/Sea Tourism FORUM is an organization that aims at bringing together the young who are interested in entering a professional career in one of Greece’s main industry—shipping and sea tourism—and FOCUS BARI, a proud sponsor of this initiative supports the event with a specially designed and exclusively conducted research study every year, since 2017.  This year, the study was conducted in two “legs”, one addressing the young, and the other addressing shipping companies which are active in sea tourism/cruises/yachting.  Results revealed both populations opinions, perceptions and expectations from each other, as well as their proposals on how to improve and develop this cooperation and Xenia Kourtoglou presented the main findings at the special conference which was held on May 29 at Domotel Kastri, addressing a vast audience. 

You can find the presentation here

View the embedded image gallery online at:


Our approach always meets your goals

Choosing some of the most common cases where market research is not only necessary but can be proven valuable, even crucial, we use this section to outline some of our basic strategic approaches to our clients' needs, so you can get a preview of the way we work at Focus Bari: Forming a tight team with you, first we work towards fine tuning your objectives, and then we design the optimum solution using the ideal combination of our knowledge, experience and knowhow, backdata, infra-structure, and variety of exclusive (international and local) research "tools" and methodologies.

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Bari S.M.A.R.T.

At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.

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Market Research

Focus on Why: Qualitative research at Focus Bari

Within the contemporary context of booming technology and big data, Focus Bari aims at making the best out of the timeless value of Qualitative research; the most direct, exploratory and analytical kind of research is being constantly challenged to adapt to the new environment.

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Focus on Tech Life

FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the Greeks, and that of broadband upon its launch in 2008.

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Experiences Survey

3 Reasons for enrolling in our Syndicated Experiences Survey

Join a study that directly evaluates Greek consumers’ experiences with a variety of industries, surpassing client lists and touchpoints.

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Focused Reports

Markets evolve and people change. As far as your audience is concerned, look beyond what “you think you know” and connect with it “as they really are”
Focused reports give you an analytic feedback on consumption and lifestyle habits as well as technology literacy and Media consumption of the audience of your interest either this regards demographic subgroups or industry related targets

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Focus on Wisdom

The workshops that we design and conduct at Focus Bari aim at creating and defining the most appropriate strategies and action plans for your business, and, through their group dynamics techniques, succeed in absolutely empowering your working teams.

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Your answers make the difference

Register now. Reply to questionnaires. Win. Improve your life. Focus Bari. 30 years now, we are the question in every one of your answers.

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