myFocus

Did you believe we are in measurements?

No. At Focus Bari we don’t count numbers. We focus on people.

30 years of reliability in Market Research

We transform data into knowledge

Through our creative inspiration and state-of-the art technology, we transform consumer data to successful business guidelines.

We offer solutions and long-term relationships

Supporting businesses’ healthy growth through in-depth understanding and successful fulfillment of their consumers’ needs

News

Do men fall in love more often than women? From Focus Bari for St. Valentine’s day!

We believe in love and we decided to record the facts with numbers!

See the results here!

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Xenia Kourtoglou as a guest inspirational speaker at the C2P Athena Event for ENVOLVE

Coaching 2 Perform is a newly found international corporate coaching and leadership organization, offering its services as a sponsor to ENVOLVE (ex Hellenic Enterpreneurship Award).  C2P organized its first Athena Event on January 21, 2019 at the Athens Intercontinental Hotel, and Xenia Kourtoglou, HEA of 2014 with e-satisfaction gave an inspirational speech titled “The Most Valuable Resource for Long-term Success” which is no other than courage. Xenia went through her 30-year professional career as an entrepreneur step-by-step, presenting 10 points in time where courage was the most valuable resource for her to continue and grow.  Also, as a long-term mentor for startups, youth and women through EGG and I for U, Xenia also described her own development of “What Makes a Startup Successful”, emphasizing that the no.1 “key to success” for any business is its founding team, as well as its human capital as it grows.

See the presentation here

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Xenia Kourtoglou as Guest Lecturer at BCA College

Xenia Kourtoglou was invited as a guest speaker tο under and post graduates in Business and Marketing at BCA to speak on Qualitative and Online Research.  In her four-hour session, Xenia introduced the role and importance of consumer insights as a guideline tool for all healthy businesses, and focused on the value of Qualitative Research, which explores in depth consumers attitudes, perceptions, beliefs and motivations; through interaction and case studies all students had the opportunity to learn methodologies, techniques inspired from psychology and practices from an expert in this field.  Also, Xenia Kourtoglou gave students an introduction to online research, emphasizing the basic “do’s and don’t’s” in this developing type of research.

See the session materials here

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Xenia Kourtoglou, Guest Speaker at the Annual DIY Conference

The Annual DIY Conference 2018 was conducted on December 5 at the Maroussi Plaza amphitheater; with full participation of all large organizations of the industry, the Conference hosted both local and international speakers to present the latest improvements and developments in this very special market segment. Xenia Kourtoglou of Focus Bari presented the current “Five Generations of Greece”, consumers to whom all organizations are currently called to cater for, as well as the way each of these generations thinks, gets motivated, communicates and interacts with brands, products and services

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&Services

Our approach always meets your goals

Choosing some of the most common cases where market research is not only necessary but can be proven valuable, even crucial, we use this section to outline some of our basic strategic approaches to our clients' needs, so you can get a preview of the way we work at Focus Bari: Forming a tight team with you, first we work towards fine tuning your objectives, and then we design the optimum solution using the ideal combination of our knowledge, experience and knowhow, backdata, infra-structure, and variety of exclusive (international and local) research "tools" and methodologies.

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Products

Bari S.M.A.R.T.

At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.

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Market Research

Focus on Why: Qualitative research at Focus Bari

Within the contemporary context of booming technology and big data, Focus Bari aims at making the best out of the timeless value of Qualitative research; the most direct, exploratory and analytical kind of research is being constantly challenged to adapt to the new environment.

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Focus on Tech Life

FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the Greeks, and that of broadband upon its launch in 2008.

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Experiences Survey

3 Reasons for enrolling in our Syndicated Experiences Survey

Join a study that directly evaluates Greek consumers’ experiences with a variety of industries, surpassing client lists and touchpoints.

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Focused Reports

Markets evolve and people change. As far as your audience is concerned, look beyond what “you think you know” and connect with it “as they really are”
Focused reports give you an analytic feedback on consumption and lifestyle habits as well as technology literacy and Media consumption of the audience of your interest either this regards demographic subgroups or industry related targets

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Focus on Wisdom

The workshops that we design and conduct at Focus Bari aim at creating and defining the most appropriate strategies and action plans for your business, and, through their group dynamics techniques, succeed in absolutely empowering your working teams.

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Your answers make the difference

Register now. Reply to questionnaires. Win. Improve your life. Focus Bari. 30 years now, we are the question in every one of your answers.

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Clients