myFocus

Did you believe we are in measurements?

No. At Focus Bari we don’t count numbers. We focus on people.

30 years of reliability in Market Research

We transform data into knowledge

Through our creative inspiration and state-of-the art technology, we transform consumer data to successful business guidelines.

We offer solutions and long-term relationships

Supporting businesses’ healthy growth through in-depth understanding and successful fulfillment of their consumers’ needs

News

Health and Beauty

At a glamorous event at Aegli Zappeion, Health & Beauty magazine invited friends, associates and executives to present the results of the research conducted by Focus Bari.
Xenia Kourtoglou analyzed the magazine’s readership, their habits & profile and extensively referred to the importance of health and beauty to each one of us. See the presentation.

View the embedded image gallery online at:
https://www.focusbari.gr/en/#sigFreeId8b3007340e

19o InfoCom World | Media

On the way to the “Gigabit Society”, Internet of Things and 5G, there is a need for a new generation of networks of high-capacity, speed and reliability. InfoCom World is the largest telecommunication, information & media conference in SE Europe and constitutes the annual meeting of digital market executives.
Xenia Kourtoglou was there and referred to the role and penetration of both traditional and "modern" TV in the life of the Greek society, while pointing out the value of the Regional Media. See the presentation here.

View the embedded image gallery online at:
https://www.focusbari.gr/en/#sigFreeIda8e0fb2769
 

IonianTv - Regional Tv - Values and Role

IonianTv held an event at Patras for the presentation of its program for 2017-2018, gaining the attention of the regional media and the presence of key executives of the station.

Xenia Kourtoglou attended the event and highlighted, through her speech, the role, importance and values of Regional TV, presenting data from Focus Bari's studies.

Marketing to Women

At Maroussi Plaza amphitheater, the Marketing to Women conference took place with the goal of analyzing and describing the latest trends in the consumer behavior of women and how they shape the current marketing activities of brands. Xenia Kourtoglou presented Focus Bari data, mapping the modern Greek Woman in terms of her activities, interests and much more… The title of the presentation: “The Modern Greek Woman under the lens of Focus Bari”

&Services

Our approach always meets your goals

Choosing some of the most common cases where market research is not only necessary but can be proven valuable, even crucial, we use this section to outline some of our basic strategic approaches to our clients' needs, so you can get a preview of the way we work at Focus Bari: Forming a tight team with you, first we work towards fine tuning your objectives, and then we design the optimum solution using the ideal combination of our knowledge, experience and knowhow, backdata, infra-structure, and variety of exclusive (international and local) research "tools" and methodologies.

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Products

Bari S.M.A.R.T.

At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.

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Market Research

Focus on Why: Qualitative research at Focus Bari

Within the contemporary context of booming technology and big data, Focus Bari aims at making the best out of the timeless value of Qualitative research; the most direct, exploratory and analytical kind of research is being constantly challenged to adapt to the new environment.

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Focus on Tech Life

FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the Greeks, and that of broadband upon its launch in 2008.

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Experiences Survey

3 Reasons for enrolling in our Syndicated Experiences Survey

Join a study that directly evaluates Greek consumers’ experiences with a variety of industries, surpassing client lists and touchpoints.

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Focused Reports

Markets evolve and people change. As far as your audience is concerned, look beyond what “you think you know” and connect with it “as they really are”
Focused reports give you an analytic feedback on consumption and lifestyle habits as well as technology literacy and Media consumption of the audience of your interest either this regards demographic subgroups or industry related targets

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Focus on Wisdom

The workshops that we design and conduct at Focus Bari aim at creating and defining the most appropriate strategies and action plans for your business, and, through their group dynamics techniques, succeed in absolutely empowering your working teams.

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Your answers make the difference

Register now. Reply to questionnaires. Win. Improve your life. Focus Bari. 30 years now, we are the question in every one of your answers.

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Clients