The proportion of Greeks who either have had the covid vaccine or have an appointment and will definitely have it has reached 81%, as reported by the latest Focus Bari | YouGov.   One in ten are still skeptical—particularly the younger ages—while the proportion of “refusers” is found at 8%.  Focus Bari| YouGov has conducted five waves of the same survey since January 2021, planning further ones for the coming months.  See the full survey presentation here

The 10^th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari  presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation  focused especially on the latest trends and newcomers in e-commerce among Greek consumers.  Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.

See the presentation here

Consumption of private labels at the Greek supermarkets has skyrocketed at 94% in 2021 according to the latest study conducted by Focus Bari via the Focus Bari | YouGov private online panel. The market of private labels seems to have grown tremendously within the last twenty years, comparing results of three national studies : Το 2000, ο ένας στους δύο Έλληνες καταναλωτές (50%) αγόραζαν τακτικά/συστηματικά τουλάχιστον ένα είδος σε private label. 

• In 2000, one in two Greeks (50%) regularly purchased at least one product category of private labels.
• This proportion is found at 77% in the study of 2010, and has reached 94% in the July 2021 study.
• What also seems impressively increased is the variety of different product categories that consumers prefer to buy in private labels : with toilet paper and napkins at the top, followed by detergents and cleaners, around 40 different product categories are purchased in private labels at the Greek supermarkets.
• Interestingly, both in the 2010 and the 2021 studies, the majority of consumers perceive private labels as “value for money products”, yet…
• If a branded product is found at an offer or a price approaching that of the private label, the majority of consumers tend to prefer the branded one.

Key Learning : brands hold their power, provided they approach consumers with empathy in view of the squeezed economic & pandemic conditions

Download the full presentation of the study here

According to the latest results of Focus Bari | YouGov survey conducted in 21 countries in June 2021, and also according to all the “waves” of the study which has been conducted systematically by Focus Bari in Greece, it is found that:

• 68% of Greeks say they have had the covid vaccine or have a set appointment to have it or are definitely going to have it soon.
• The proportion of “refusers” is impressively higher among younger ages, while a steady proportion (slightly above one in ten) is observed among all age groups.
• In comparison to 20 other countries around the globe that were covered in the survey, Greece is found at the lower end in terms of proportion of vaccinated population/overall positive population towards the covid vaccine..

The presentation of results can be found here