myFocus

As of June 1, 2020 the Affiliate Partner of YouGov in Greece

Delivering unique, integrated and dynamic solutions, which allow brand teams and their agencies to use a single-source from insights & planning to activation & measurement.

Did you believe we are in measurements?

No. At Focus Bari we don’t count numbers. We focus on people.

32 years of reliability in Market Research

We transform data into knowledge

Through our creative inspiration and state-of-the art technology, we transform consumer data to successful business guidelines.

We offer solutions and long-term relationships

Supporting businesses’ healthy growth through in-depth understanding and successful fulfillment of their consumers’ needs

News

The vast majority of Greeks are positive towards vaccination

The proportion of Greeks who either have had the covid vaccine or have an appointment and will definitely have it has reached 81%, as reported by the latest Focus Bari | YouGov.   One in ten are still skeptical—particularly the younger ages—while the proportion of “refusers” is found at 8%.  Focus Bari| YouGov has conducted five waves of the same survey since January 2021, planning further ones for the coming months.  See the full survey presentation here

ΧΕΝΙΑ KOURTOGLOU AT THE 10th E-BUSINESS & DIGITAL MARKETING WORLD BY INFOCOM

The 10th E-Business & Digital Marketing World Conference by Infocom was held on September 28 & 29, 2021, with the tagline “Every Business is e-business”. As a regular guest speaker, Xenia Kourtoglou, founder of Focus Bari  presented the latest insights of Greek Citizens and their digital lives at the opening session on September 28. The presentation  focused especially on the latest trends and newcomers in e-commerce among Greek consumers.  Also, highlights by Focus Bari | YouGov BrandIndex were shared in public, centering around the performance of the large retailers during all the lockdown periods of the last 12 months, grouped in the “purely digital” and the “omnichannel big” ones.

See the presentation here

HUGE INCREASE IN CONSUMPTION OF PRIVATE LABEL BRANDS SALES IN 2021

Consumption of private labels at the Greek supermarkets has skyrocketed at 94% in 2021 according to the latest study conducted by Focus Bari via the Focus Bari | YouGov private online panel. The market of private labels seems to have grown tremendously within the last twenty years, comparing results of three national studies : Το 2000, ο ένας στους δύο Έλληνες καταναλωτές (50%) αγόραζαν τακτικά/συστηματικά τουλάχιστον ένα είδος σε private label. 

  • In 2000, one in two Greeks (50%) regularly purchased at least one product category of private labels.
  • This proportion is found at 77% in the study of 2010, and has reached 94% in the July 2021 study.
  • What also seems impressively increased is the variety of different product categories that consumers prefer to buy in private labels : with toilet paper and napkins at the top, followed by detergents and cleaners, around 40 different product categories are purchased in private labels at the Greek supermarkets.
  • Interestingly, both in the 2010 and the 2021 studies, the majority of consumers perceive private labels as “value for money products”, yet…
  • If a branded product is found at an offer or a price approaching that of the private label, the majority of consumers tend to prefer the branded one.

Key Learning : brands hold their power, provided they approach consumers with empathy in view of the squeezed economic & pandemic conditions

Download the full presentation of the study here

2 out of 3 Greeks positive towards Covid 19 vaccination - New Focus Bari study

According to the latest results of Focus Bari | YouGov survey conducted in 21 countries in June 2021, and also according to all the “waves” of the study which has been conducted systematically by Focus Bari in Greece, it is found that:

  • 68% of Greeks say they have had the covid vaccine or have a set appointment to have it or are definitely going to have it soon.
  • The proportion of “refusers” is impressively higher among younger ages, while a steady proportion (slightly above one in ten) is observed among all age groups.
  • In comparison to 20 other countries around the globe that were covered in the survey, Greece is found at the lower end in terms of proportion of vaccinated population/overall positive population towards the covid vaccine..

The presentation of results can be found here

&Services

Our approach always meets your goals

Choosing some of the most common cases where market research is not only necessary but can be proven valuable, even crucial, we use this section to outline some of our basic strategic approaches to our clients' needs, so you can get a preview of the way we work at Focus Bari: Forming a tight team with you, first we work towards fine tuning your objectives, and then we design the optimum solution using the ideal combination of our knowledge, experience and knowhow, backdata, infra-structure, and variety of exclusive (international and local) research "tools" and methodologies.

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Products

Bari S.M.A.R.T.

At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.

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Market Research

Focus on Why: Qualitative research at Focus Bari

Within the contemporary context of booming technology and big data, Focus Bari aims at making the best out of the timeless value of Qualitative research; the most direct, exploratory and analytical kind of research is being constantly challenged to adapt to the new environment.

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Focus on Tech Life

FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the Greeks, and that of broadband upon its launch in 2008.

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Experiences Survey

3 Reasons for enrolling in our Syndicated Experiences Survey

Join a study that directly evaluates Greek consumers’ experiences with a variety of industries, surpassing client lists and touchpoints.

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Focused Reports

Markets evolve and people change. As far as your audience is concerned, look beyond what “you think you know” and connect with it “as they really are”
Focused reports give you an analytic feedback on consumption and lifestyle habits as well as technology literacy and Media consumption of the audience of your interest either this regards demographic subgroups or industry related targets

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Focus on Wisdom

The workshops that we design and conduct at Focus Bari aim at creating and defining the most appropriate strategies and action plans for your business, and, through their group dynamics techniques, succeed in absolutely empowering your working teams.

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Your answers make the difference

Register now. Reply to questionnaires. Win. Improve your life. Focus Bari. 30 years now, we are the question in every one of your answers.

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Clients