myFocus

As of June 1, 2020 the Affiliate Partner of YouGov in Greece

Delivering unique, integrated and dynamic solutions, which allow brand teams and their agencies to use a single-source from insights & planning to activation & measurement.

Did you believe we are in measurements?

No. At Focus Bari we don’t count numbers. We focus on people.

32 years of reliability in Market Research

We transform data into knowledge

Through our creative inspiration and state-of-the art technology, we transform consumer data to successful business guidelines.

We offer solutions and long-term relationships

Supporting businesses’ healthy growth through in-depth understanding and successful fulfillment of their consumers’ needs

News

Advertising through consumers eyes

Discover how Greeks view advertising nowadays: do they engage or pay attention to ads, and which ones?  Do they appreciate personalized ads, or do they avoid them?  See the new presentation of the Profiles Survey by Focus Bari | YouGov here

Study on violence against women

Violence against women and family violence seem to be major society problems among Greeks, according to a recent national survey conducted by Focus Bari | YouGov on behalf of the 2nd Conference organized by #gineanthropos and @CSii.  Xenia Kourtoglou, founder of Focus Bari presented the survey’s results at the conference, showing that Greeks acknowledge all forms of violence, including cyber violence, as absolutely dangerous and cruel, and consider as major responsible the values of family upbringing and the State’s inability to impose severe punishment to offenders. 

See the whole presentation here

Greeks and climbing prices

Severe reductions/cutdowns on basic, necessary expenses are reported by Greeks, in view of the climbing prices in electricity, car and heating petrol, supermarket items, food and beverages.

See the whole presentation of the new Focus Bari | YouGov national survey here

Greeks cars and motoring attitudes

Greeks perceive electric cars to comprise the future of the car industry; according to the latest trends regarding Greeks’ attitudes towards cars, safety, economy and convenience for the whole family are the major criteria for selecting a car model. 

See the presentation of the Profiles Survey by Focus Bari | YouGov regarding cars & motoring here

Learn more about YouGov Profiles here

&Services

Our approach always meets your goals

Choosing some of the most common cases where market research is not only necessary but can be proven valuable, even crucial, we use this section to outline some of our basic strategic approaches to our clients' needs, so you can get a preview of the way we work at Focus Bari: Forming a tight team with you, first we work towards fine tuning your objectives, and then we design the optimum solution using the ideal combination of our knowledge, experience and knowhow, backdata, infra-structure, and variety of exclusive (international and local) research "tools" and methodologies.

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Products

Bari S.M.A.R.T.

At Focus Bari we are proud to boast for our Media Surveys success, a success which stems from our strategy, investment, initiative on the specific research sector since our launch.

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Market Research

Focus on Why: Qualitative research at Focus Bari

Within the contemporary context of booming technology and big data, Focus Bari aims at making the best out of the timeless value of Qualitative research; the most direct, exploratory and analytical kind of research is being constantly challenged to adapt to the new environment.

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Focus on Tech Life

FOCUS BARI has always been monitoring all key developments in the Greek society; to this end, we started measuring the relationship of Greek people with mobile telephony since its launch in 1993; two years later, in 1995 we started measuring the penetration of internet among the Greeks, and that of broadband upon its launch in 2008.

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Experiences Survey

3 Reasons for enrolling in our Syndicated Experiences Survey

Join a study that directly evaluates Greek consumers’ experiences with a variety of industries, surpassing client lists and touchpoints.

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Focused Reports

Markets evolve and people change. As far as your audience is concerned, look beyond what “you think you know” and connect with it “as they really are”
Focused reports give you an analytic feedback on consumption and lifestyle habits as well as technology literacy and Media consumption of the audience of your interest either this regards demographic subgroups or industry related targets

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Focus on Wisdom

The workshops that we design and conduct at Focus Bari aim at creating and defining the most appropriate strategies and action plans for your business, and, through their group dynamics techniques, succeed in absolutely empowering your working teams.

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Your answers make the difference

Register now. Reply to questionnaires. Win. Improve your life. Focus Bari. 30 years now, we are the question in every one of your answers.

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Clients