myFocus

Advertising through consumers eyes

Discover how Greeks view advertising nowadays: do they engage or pay attention to ads, and which ones?  Do they appreciate personalized ads, or do they avoid them?  See the new presentation of the Profiles Survey by Focus Bari | YouGov here

Study on violence against women

Violence against women and family violence seem to be major society problems among Greeks, according to a recent national survey conducted by Focus Bari | YouGov on behalf of the 2nd Conference organized by #gineanthropos and @CSii.  Xenia Kourtoglou, founder of Focus Bari presented the survey’s results at the conference, showing that Greeks acknowledge all forms of violence, including cyber violence, as absolutely dangerous and cruel, and consider as major responsible the values of family upbringing and the State’s inability to impose severe punishment to offenders. 

See the whole presentation here

Greeks and climbing prices

Severe reductions/cutdowns on basic, necessary expenses are reported by Greeks, in view of the climbing prices in electricity, car and heating petrol, supermarket items, food and beverages.

See the whole presentation of the new Focus Bari | YouGov national survey here

Greeks cars and motoring attitudes

Greeks perceive electric cars to comprise the future of the car industry; according to the latest trends regarding Greeks’ attitudes towards cars, safety, economy and convenience for the whole family are the major criteria for selecting a car model. 

See the presentation of the Profiles Survey by Focus Bari | YouGov regarding cars & motoring here

Learn more about YouGov Profiles here

Study on shopping and offers

Pandemic & Financial Conditions form new shopping habits: Second-hand purchases, special offers and all forms of discounts & coupons are mostly sought after practices among Greek consumers, according to the April edition of YouGov Profiles  by Focus Bari.  

See the presentation here

Learn more about YouGov Profiles here

Study on Ad Blockers in Greece

According to the National Study Profiles by Focus Bari | YouGov, more than one in two Greeks have installed/use an ad blocker either in their browser or their mobile, and this proportion reaches two out of three among the younger age groups; main reasons are to avoid annoying/intrusive adverts, viruses/malwares and enhance safety.

See the presentation here

Learn more about YouGov Profiles here