Xenia Kourtoglou, Guest Speaker at the Annual DIY Conference

The Annual DIY Conference 2018 was conducted on December 5 at the Maroussi Plaza amphitheater; with full participation of all large organizations of the industry, the Conference hosted both local and international speakers to present the latest improvements and developments in this very special market segment. Xenia Kourtoglou of Focus Bari presented the current “Five Generations of Greece”, consumers to whom all organizations are currently called to cater for, as well as the way each of these generations thinks, gets motivated, communicates and interacts with brands, products and services

Xenia Kourtoglou, co-founder of I for U, awarded by George Patoulis

The Annual conference of KEDE (Central Union of Municipalities of Greece), took place on December 5 at the Athens Divani Caravel Hotel. Within the context of the Conference, a special event concerning the municipalities planned activities to support women entrepreneurship was organized, where the results of relevant discussions were presented. Also, the President, George Patoulis spoke about the importance of women enterpreneurs and Municipalities plans of activities, and awarded all women business associations and organisations. To this end, Xenia Kourtoglou was awarded as a co-founder and Board member of I for U, Greek Mentoring Network (

Xenia Kourtoglou, a guest speaker at the 14th e-business & innovation Forum

The 14th e-business and innovation forum was conducted with great success on December 4, at the Athens Concert Hall; attendees were high level executives from all industries of retail and e-commerce. Xenia Kourtoglou of Focus Bari was a guest speaker as every year, and presented the latest trends of Greek consumers and their relationship with technology and e-commerce. Also, the presentation touched upon the very important issue of CX Culture Transformation, a key success parameter of all international megabrands, and revealed topline findings of a recent survey regarding consumers attitudes, intentions and habits to share their opinions and degree of satisfaction with the organizations they interact with.

Xenia Kourtoglou is a guest speaker at the 2nd Conference of Regional Publishers

The second National Conference of Regional Publishers took place in Nafplion on November 17, 2018. Speakers and presenters discussed with the audience the numerous challenges currently faced by the regional print media both due to the dynamically increasing electronic media, as well as the new tax regulations imposed by the Government. Discussions also extended to the many future alternatives regional press is faced with regarding the future, as well as best European practices to this end.

Xenia Kourtoglou was a guest speaker regarding the future of “paper”-print media and “paper reading” in general, in an era where people are more and more getting accustomed to acquiring content through the digital offerings coming from the three different screens that they are exposed to: television, mobile phone, laptop.Xenia Kourtoglou’s presentation was titled “Paper : is our first love lasting for ever?” and presented Greeks’ current habits and attitudes, what is changing and what remains stable, and which are the best ways that “paper”-print media and “paper reading” in general can remain among Greeks beloved habits.

Xenia Kourtoglou awarded by EBEA and Attica Periphery as an “Innovative Woman Enterpreneur”

The second Athens Innovation Forum which is organized by EBEA and Attica Periphery took place on November 19 at the Zappeion Monument. A special evening was devoted to Greek women enterpreneurs with innovative businesses. 8 innovative women enterpreneurs were selected by the organization of the forum, among which Xenia Kourtoglou, founder and managing partner of Focus Bari, for the creation and development of e-satisfaction, a pioneering and multi-awarded startup, which comprises the first humanized marketing platform; e-satisfaction supports the continuous enhancement of customer experience in end-to-retail. The award was given by the President of EBEA, Constantinos Michalos and Rena Dourou, head of Attica Periphery.

More about e-satisfaction :

Focus Bari Research Sponsor for “Chamogelo tou Paidiou” NGO “The Child’s Smile”

A large event took place on November 12 at the Scalcotas Room of Athens Megaron Mousikis, on the occasion of the 23 years of operation of the largest Greek NGO for children, “Chamogelo tou Paidiou” – “The Child’s Smile”. This extraordinary organization that inspires thousands of volunteers and sponsors, giving the opportunity to support children in need, presented its history, activities, actions and work. Many people, children who are grown ups today presented their stories regarding the family-homes of the Chamogelo at which they were raised with love and care, to become healthy adults today in our society.

Xenia Kourtoglou of Focus Bari presented basic results of a large qualitative and quantitative survey designed and conducted by Focus Bari as a sponsor of the Chamogelo, proving the high awareness, appreciation, respect and support that Greek people feel and show for this exceptional NGO.