myFocus

Xenia Kourtoglou presents “Tips & Tops” of the Greek Society at MBA Students of Lancaster University

The presentation included the generation “puzzle” of today’s society, trends, habits and attitudes of Greek citizens as they approach 2020, their relationship with media, technology & e-commerce, youth relationships in the online era, intentions, habits and attitudes towards GDPR and consumers expectations from the Customer Experience offered by organisations/corporations.  The event was held within the context of educational trips organized by Alpha Learning on behalf of the Lancaster University MBA, where students from Ghana, China and other countries had the opportunity to participate, with utmost interest for the vast knowledge and appreciation for our country.

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Anna Karadimitriou, Speaker at the 6th Digital Banking Forum

One of the most interesting contributions at this year’s 6th Digital Banking Forum which was organized by Ethos Media on March 21, 2019 was Anna Karadimitriou’s, titled “It’s not about Transformation, its’ about Shift”.  Anna has more than 25 years of experience in consumer insights, and with her 5-year specialization and international accreditation on Customer Experience (CXPA), is one of the few qualified professionals on CX in Greece.  Anna’s presentation focused on the Banking Sector, showing how NPS has developed in the last 3 years that Banks are becoming more digitalized, presented successful case studies and concluded with the “Do’s” and “Dont’s” of a successful CX focused organization of today: a shift in the culture, a focus on the customer, and a holistic approach using technology as a vehicle to continuously offer an always improving customer experience that every citizen expects from his/her Bank today.

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Valeria Tsamis presents at ACEO's General Assembly

Valeria Tsamis, Managing Director of Focus Bari, presented the findings of a large-scale Qualitative and Quantitative Study that Focus Bari conducted among ACEO Members (Association of Chief Executive Officers). The presentation took place at ACEO’s General Assembly 2019 which was held on Wednesday, March 6th 2019 at the auditorium of the OTE Academy. The survey’s results were extremely interesting and fruitful, for they comprise a key evaluation tool and a future strategies and tactics guidance mechanism for ACEO.

Do men fall in love more often than women? From Focus Bari for St. Valentine’s day!

We believe in love and we decided to record the facts with numbers!

See the results here!

Xenia Kourtoglou as a guest inspirational speaker at the C2P Athena Event for ENVOLVE

Coaching 2 Perform is a newly found international corporate coaching and leadership organization, offering its services as a sponsor to ENVOLVE (ex Hellenic Enterpreneurship Award).  C2P organized its first Athena Event on January 21, 2019 at the Athens Intercontinental Hotel, and Xenia Kourtoglou, HEA of 2014 with e-satisfaction gave an inspirational speech titled “The Most Valuable Resource for Long-term Success” which is no other than courage. Xenia went through her 30-year professional career as an entrepreneur step-by-step, presenting 10 points in time where courage was the most valuable resource for her to continue and grow.  Also, as a long-term mentor for startups, youth and women through EGG and I for U, Xenia also described her own development of “What Makes a Startup Successful”, emphasizing that the no.1 “key to success” for any business is its founding team, as well as its human capital as it grows.

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Xenia Kourtoglou as Guest Lecturer at BCA College

Xenia Kourtoglou was invited as a guest speaker tο under and post graduates in Business and Marketing at BCA to speak on Qualitative and Online Research.  In her four-hour session, Xenia introduced the role and importance of consumer insights as a guideline tool for all healthy businesses, and focused on the value of Qualitative Research, which explores in depth consumers attitudes, perceptions, beliefs and motivations; through interaction and case studies all students had the opportunity to learn methodologies, techniques inspired from psychology and practices from an expert in this field.  Also, Xenia Kourtoglou gave students an introduction to online research, emphasizing the basic “do’s and don’t’s” in this developing type of research.

See the session materials here