Xenia Kourtoglou, a guest speaker at the 14th e-business & innovation Forum

The 14th e-business and innovation forum was conducted with great success on December 4, at the Athens Concert Hall; attendees were high level executives from all industries of retail and e-commerce. Xenia Kourtoglou of Focus Bari was a guest speaker as every year, and presented the latest trends of Greek consumers and their relationship with technology and e-commerce. Also, the presentation touched upon the very important issue of CX Culture Transformation, a key success parameter of all international megabrands, and revealed topline findings of a recent survey regarding consumers attitudes, intentions and habits to share their opinions and degree of satisfaction with the organizations they interact with.