Xenia Kourtoglou, Guest Speaker at the Annual DIY Conference

The Annual DIY Conference 2018 was conducted on December 5 at the Maroussi Plaza amphitheater; with full participation of all large organizations of the industry, the Conference hosted both local and international speakers to present the latest improvements and developments in this very special market segment. Xenia Kourtoglou of Focus Bari presented the current “Five Generations of Greece”, consumers to whom all organizations are currently called to cater for, as well as the way each of these generations thinks, gets motivated, communicates and interacts with brands, products and services