Xenia Kourtoglou as Guest Lecturer at BCA College

Xenia Kourtoglou was invited as a guest speaker tο under and post graduates in Business and Marketing at BCA to speak on Qualitative and Online Research.  In her four-hour session, Xenia introduced the role and importance of consumer insights as a guideline tool for all healthy businesses, and focused on the value of Qualitative Research, which explores in depth consumers attitudes, perceptions, beliefs and motivations; through interaction and case studies all students had the opportunity to learn methodologies, techniques inspired from psychology and practices from an expert in this field.  Also, Xenia Kourtoglou gave students an introduction to online research, emphasizing the basic “do’s and don’t’s” in this developing type of research.

See the session materials here