myFocus

Anna Karadimitriou, Speaker at the 6th Digital Banking Forum

One of the most interesting contributions at this year’s 6th Digital Banking Forum which was organized by Ethos Media on March 21, 2019 was Anna Karadimitriou’s, titled “It’s not about Transformation, its’ about Shift”.  Anna has more than 25 years of experience in consumer insights, and with her 5-year specialization and international accreditation on Customer Experience (CXPA), is one of the few qualified professionals on CX in Greece.  Anna’s presentation focused on the Banking Sector, showing how NPS has developed in the last 3 years that Banks are becoming more digitalized, presented successful case studies and concluded with the “Do’s” and “Dont’s” of a successful CX focused organization of today: a shift in the culture, a focus on the customer, and a holistic approach using technology as a vehicle to continuously offer an always improving customer experience that every citizen expects from his/her Bank today.

See the presentation here