FOCUS BARI is launching its strategic partnership with YouGov, the fastest growing online research company in the world! The aim of the partnership between the two companies is to bring into the Greek market, unique, dynamic and integrated solutions such as BrandIndex and Profiles, which will help the people behind the brands to use a unified information source for all their actions: from research to strategy and evaluation. Today, as developments in most industries are rapid due to the digital transformation and becoming even more direct due to consumer habits established by the recent pandemic, the constant communication of businesses and brands with their audiences through modern tools and platforms, is of crucial importance for the healthy development of businesses and brands.

As Valeria Tsami, Managing Director of FOCUS BARI, stated, "The vision of Focus Bari and YouGov has in common the word 'connection'. Through this strategic partnership we continue to strengthen the connection of our brands / customers with their own customers / consumers, while at the same time integrating Greece into a global & prestigious online research network that listens to the voice of 9.6 million people in 44 countries”.

According to Stephan Shakespeare, Chief Executive & Founder of YouGov, "We are very pleased to be expanding YouGov's network in Greece through our partnership with Focus Bari, a reliable, well-established and high-quality service company that connects us common values ​​and philosophy. Greece is a country with an amazing history and a bright future, and we are happy to be part of it."

The official announcement will be made on Wednesday, July 8, through a pioneering online launch event, in which Anna Karadimitriou, Vice President, Head of CX & Innovation of Focus Bari, will present a "sample" of this "international voice", through international research that for the first time includes Greece and is carried out exclusively for this event. The results will be commented on a panel by Xenia Kourtoglou, Founder of Focus Bari, Stephan Shakespeare, Co-Founder and CEO of YouGov, Harris Broumidis, President & CEO of Vodafone Greece, Kostas Gerardos, Managing Director of Plaisio Computers  and  Michalis Tsiknakis, Founder & Managing Director of Cosmos Sport. The event will take place through the Clickevents platform and will be coordinated by Maria Nikoltsiou, Anchorwoman at Alpha TV and Alpha 989.