Bari S.M.A.R.T.- National Readership Survey & BARI S.M.A.R.T. - Print Digital

The “BARI S.M.A.R.T.” National Readership Survey comprises the Greek Comms market Industry Currency Survey for National Press since 1990, offering its service for optimum and miximized efficiency selection for newspapers and magazines.
The study’s basic specs are similar to those of all NRS’s (National Readership Surveys) around the globe, its main currency being the A.I.R. (Average Issue Readership), which prevails from a set of recent reading questions. According to the local and international trends, these specs were extensively reviewed in 2016, hence the survey also covers visitors to sites carrying the same brand as the paper issues for all titles existing in both forms, and combined audience data are provided through our “BARI S.M.A.R.T. Print Digital” version.
The Study is addressed to men and women 13-74 years, of mainland Greece and Crete, and is conducted for 4 months per year (excluding main holiday seasons) through two stages of intervews: a) The main stage using CATI (Computer Assisted Telephone Interviews), and b) the second stage using online, CAWI (Computer Assisted Web Interviews), addressing both interviews to the same respondents. The study’s annual sample is 18.000 persons, selected from a total universe of 6.862.000 population (NSSG 2011).
The BARI S.M.A.R.T. NRS & Print Digital results in reports and tailor-made software are issued twice per year.