myFocus

Bari S.M.A.R.T.- Regional Press

The “BARI S.M.A.R.T. Regional Press” Survey is a syndicated currency survey conducted since 1990, offering the advertising market its main industry tool for local newspapers. Since 2016, the survey has been renewed in specs and methodology, according to the market needs. The study reports basic readership indices for all the regional and peripheral newspaper titles covering all 15 regional areas, as well as their readers demographic profiles. Still, the main currency is the A.I.R. (Average Issue Readership) and extended readership (weekly, monthly) for all surveyed titles, based on internationally tested and validated recent reading questions.

The survey covers regular inhabitants of all covered areas, aged 13 to 74 years, representing a total population of 2.180 people, according to the 2011 NSSG population census. The study is conducted via CATI (Computer Assisted Telephone Interviews), on a continuous basis for 4 months per year spread systematically random throughout the year.

The areas covered are:

Aitoloakarnania
Arcadia
Achaea
Chania

Evrou
Euboea
Herakleion
Ilia
Ioannina
Kavala
Larissa
Magnesia
Messinia
Serres
Phthiotis