Bari S.M.A.R.T. – Regional TV

The “BARI S.M.A.R.T. Regional TV” Survey is a syndicated study offering basic TV Audience indices for National and Regional TV channels covering eight geographic regions of Greece (DIGEA peripheral zones). Indices are Average Daily Reach as a result of the Day-After-Recall Methodology, and Average Weekly Reach, also prevailing from the same interview, in combination with the basic demographic data of each television channel’s audience.
The study covers men and women 13-74 years, regular inhabitants of each periphery, and the total population covered is estimated at 4.093.000 people according to the 2011 NSSG Census. Fieldwork is conducted via CATI (Computer Assisted Telephone Interviews) on a continuous basis for 4 months per year spread out across the year at systematic random intervals, and uses a total sample of 8.100 individuals.
The “BARI S.M.A.R.T.-Regional TV” covers the following peripheral zones:
CENTRAL MACEDONIA (excluding the county of Salonica)
CENTRAL GREECE (Sterea Ellada)