myFocus

Radio Audience Measurement in Attica (ΑΕΜΑR - BARI survey)

Having launched the first Radio Audience Measurement in Attica in 1988, in 2006, Focus Bari won the first Radio JIC Contract in Greece. The specifications of this survey have been finalized in collaboration with AEMAR, the Joint Industry Committee for Attica Radio, consisting of the Association of Privately owned Radio Stations in Attica and the Associaction of Greek Advertising Agencies. The survey has been conducted by Focus Bari under an Industry contract since 2006 and until February 2019.

It has been a continuous daily survey (7 days a week) using the technique of Day-after-Recall with CATI technology (Computer Assisted Telephone Interviews) for 44 weeks per year, with a daily sample of 180 people (annual sample of 55.440). Results  have been reported weekly (continuous weekly software update), monthly (top-line results), and in quarterly and by-annual reviews.


See here the latest AEMAR-BARI results