Bari S.M.A.R.T.- Regional Radio

The “BARI S.M.A.R.T.-Regional Radio” is a syndicated survey, conducted systematically on a continuous basis since 1990, comprising the main comms market currency for regional radio in Greece.

The study records and reports main radio audience indices for local radios of 20 peripheral zones of the country; specifically, daily reach for radio and each radio station and weekly reach respectively, combining these two indices with listeners main demongraphics. The study is addressing regular inhabitants of all areas covered, aged 13-74, representing a total population (΄000) of 2.749 people, according to the 2011 NSSG Census. Fieldwork is conducted daily, via CATI (Computer Assisted Telephone Interviews), on a continuous for 4 months per year spread at systematic random intervals across the year.

The areas covered are: Aitoloakarnania, Achaia, Evros, Evia, Ileia, Imathia, Irakleio, Ioannina, Kozani, Korinthia, Larissa, Magnisia, Messinia, Pella, Pieria, Rhodes, Serres, Trikala, Fthiotida and Chania.