Bari S.M.A.R.T.- Salonica Radio Audience Survey

Salonica is the largest urban area of Greece, after Attica, and Focus Bari conducts the Salonica Radio Audience Measurement Survey since 1989. The specifications of this survey have been designed by Focus Bari, finalized and continually updated in cooperation with all the Salonica Radio Stations owners/representatives, while 12 of our specialized and experienced researchers are fully occupied for the project.

The survey is conducted daily, via the “Day-after-Recall” method using CATI (Computer Assisted Telephone Interviews); fieldwork runs for 42 weeks per year, among an annual sample of 11,760. Results are released every 14 weeks, and the survey comprises the Industry Currency for Radio Salonica since 1989.

See here the latest BARI results for Thessaloniki Radio