Focus on Tech Life: Web

The survey monitors penetration and internet usage habits, social media/networks, e-shopping, in parallel with usage of 100+ top level sites and blogs on a variety of subjects.

This information is then cross-analysed with demographics and other lifestyle habits of users, such as consumption habits on a series of products/services, media habits, etc. The wealth and depth of information and software delivered to our subscribers, comprise a valuable insights, segmentation and targeting tool both for the advertising market and marketers who wish to stay updated on Greek consumers and their “omni-media” habits and interaction.